Social media magician

About the job
The Social Specialist will play a key role in developing the growing social media initiatives across the Toorbee portfolio of brands. As the Paid Social Specialist, you will be responsible for assisting with the day-to-day operation and management of direct response Facebook campaigns. The ideal candidate for this role has an understanding of paid social initiatives, enjoys digging into the weeds to identify new tests and opportunities, has strong analytical skills, and is detail oriented. This role will report directly to the Product Director of Toorbee.

Responsibilities:

  • Develop and execute social campaigns across the Win portfolio on Facebook, Instagram, Pinterest, and TikTok.
  • Drive efficiency through daily campaign optimizations, audience discovery, and ongoing creative testing.
  • Analyze performance data and provide intelligent analysis, interpretation, and appropriate action plans based on data-driven conclusions.
  • Create and present monthly and/or weekly reports with analysis of paid social campaign performance along with strategic recommendations for continual improvement
  • Own testing roadmap across audiences, creative, and landing page experiences to create best practices across the Win portfolio
  • Collaborate with other team members on research, campaign and content creation, and optimization efforts to ensure strategies are aligned across all channels

Requirements:

  • 2+ years of paid social experience or you are a junior magician and can prove it, Facebook Ads Manager, Google ads experience specifically
  • Bonus points for experience with other social platforms such as Pinterest, TikTok, or Snapchat
  • Strong organizational skills and the ability to manage multiple projects at once
  • Strong oral and written communication skills
  • Analytical thinker with great problem-solving abilities
  • Experience working with both in-platform performance metrics & Google Analytics
  • Basic understanding of Microsoft Excel, Google Sheets and/or Super metrics for reporting metrics

Compensation:

  • Exciting role within a growing team and company Highly competitive healthcare plan, including full coverage for your family
  • Flexible working, including remote working.

Tell us more about you.